For my first major project, I was tasked to create a video that would promote the upcoming merch line for Gators Unidos, a Hispanic nonprofit for Hispanic Heritage Month.
I worked with a large team to conceptualize the video and spent almost a hundred hours iterating and reiterating in order to tell a story through footage the production department had worked on.
The video eventually played for a sold-out stadium during the 2023 Florida v. Tennessee football game (a great one!), to a crowd of over 90,000 people. The ad had an ROI of tens of thousands.